Frame Publishers
3deluxe: Noor Island – Realms of Imagination


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An inspiring book showcasing 3deluxe’s visionary transformation of Noor Island in Sharjah that blurs the lines between reality and imagination.

On Noor Island, a long-term uncultivated isle in Sharjah’s centrally situated Khalid lagoon, an ambitious building project was just completed. Under contract to the state development authority Shurooq and project initiator André Heller, 3deluxe designed a 2.4 hectare landscaped park, boasting a scenery enhanced by multimedia and three buildings. The flowing contours of the pedestrian bridge, the shimmering golden freeform of the butterfly house and the blossom-shaped literature pavilion form a truly iconic ensemble. The park became an urban place that subtly inspires and sensitizes people. A place that forms a new mosaic tile in the memory of the city’s inhabitants.

About 3deluxe

Founded in 1992, 3deluxe is an interdisciplinary team of about 30 designers operating at the fluid border between graphic design, architecture and pop culture. In a synergy of creativity five specialised departments devise autonomous design solutions. Integrated creative concepts are developed across all media, from product and corporate design via film and interactive through to interior and architecture. 3deluxe’s multi-layered projects receive worldwide recognition and have won the most important design and architectural awards.


  • The book design in itself is a best representation of the work of the design firm 3deluxe.
  • Includes essays by prize-winning journalist Oliver Herwig and Markus Pretnar, Professor at the University of Applied Sciences Mainz.
  • Reveals drawings, construction photos and details of the design for the ambitious building project on Noor Island.
  • At Noor Island, 3deluxe once again entered new visionary dimensions for the built world, exploiting the potential of transdisciplinary design to the fullest.

Publication Details

  • Release date: 21 June 2016
  • English
  • Text by 3deluxe
  • Essays by Dieter Brell, Markus Pretnar and Oliver Herwig
  • Graphic design by 3deluxe
  • 245 x 340 mm
  • 288 pages / full colour / hardcover
  • ISBN 978-94-91727-95-5

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