Frame #130


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The September/October issue of Frame marks a new chapter in the magazine’s history. At a time when the design industry is evermore beholden to the power of the glossy image – be that in print, on web or via your preferred social platform.

We’ve decided that it’s vital that our publication strives not only to show you what’s popular, but also to tell you why. As a result we’ve undertaken an editorial and visual redesign that we think will help you gain greater insight into the innovations occurring at the forefront of spatial design, the contexts driving such change and, crucially, what importance they might hold for you.

Our aim is to make the Frame platform – a website redesign will follow – more of a tool that those working in or around design can use to provoke change in how they think about their own practice, as well as the practical realities of running a design-based business. 

Our first provocation is a bold one: Issue 130 asks whether physical retail, far from being redundant, might actually be key to creating a sustainable economy. We layout the case for using brick-and-mortar to help shoppers consume more conscientiously, whilst profiling three major brands in Starbucks, Ikea and Adidas whose store strategies offer powerful blueprints on how this can be achieved. 


Business of Design
Digital fashion enters the high street. The built environment serves as a canvas for AR gamers. A fashion designer helps sell houses. Urbanists use data networks to become self-sufficient.


Hoteliers switch from demographics to psychographics. Physical venues help speed up the adoption of VR. Legacy brands embrace the digital. Post-clinical interiors present an evolving wellness aesthetic. Prosthetic architecture counters prudent preservation.


In Practice
Labotory on keeping up with South Korea’s pace of change. Giorgia Lupi on turning the interior into a canvas for data. Olson Kundig on using Instagram to create an office culture. Tina Norden on helping hospitality clients understand the value of design.

Frame Lab: Sustainable Retail
How can retailers operate more sustainably and help consumers make eco-conscious choices? And what will that mean for the future of brick-and-mortar venues?


New display options promote flexible staging in store. Agile office furniture activates employees. Seats double as storage units. Data centres are brought to the domestic environment.


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