Colour plays a vital role in our visual experiences and affects senses, while shaping our actions subconsciously.
For millennia, artists and designers have utilized colour to express ideas and emotions in everything from the frescoes and textiles of ancient civilizations to the haute couture and digitally created architecture of today. Colour plays a vital role in our visual experiences and affects senses such as feeling and taste, but it also shapes our actions subconsciously. Colour Hunting: How Colour Influences What We Buy, Make and Feel explores the very depths of the subject.
The book is categorized into three chapters. In the first chapter, ‘Commerce' (buying/ selling), experts cast a light on colour trends and dissect the use of colour in branding messages. The following chapter, ‘Aesthetics' (making), offers an insight into the conceptual use of colour, as well as the challenges and techniques entailed when applying colour to a wide range of materials. The relationship between body, mind and colour forms the focus of the ‘Wellbeing' (feeling) chapter. Additionally, facts about colour interspersed throughout the book trace what colour has meant to people and cultures down through the ages in every part of the world.
This book takes us on a colourful journey, hunting out and broadening our horizons into the immense potential of colour. With an appreciation of every nuance, tone, tint and shade, the possibilities are truly infinite.