Happening: Design For Events

Happening presents 29 happenings - in the broadest sense of the word. From car shows to fashion events, from exhibitions to festivals, from sparkling to robust.

Instead of telling you how to organize an event, Happening focuses on the design, and shows you how the designers translated the brief into an experience. The extensive photography allows you to enjoy these innovative events to the fullest.

With today’s communication overload, marketeers have to come up with new ways to get and keep people’s attention. In Happening designers explain how they translated the essence of a brand into an event, creating an experience that fascinates a global audience.

Publication Details

• Released 2007
• Frame Publishers
• Edited by Anneke Bokern, Joeri Bruyninckx, Andrea Eschbach, Tim Groen, Cornelius Mangold, Edwin van Onna, Stephan Ott, Sarah Martín Pearson, Chris Scott and Masaaki Takahashi
• English
• 240 pages / 300 colour illustrations / hardcover
• 240 x 320 mm
• ISBN 978-90-77174-22-7
• €69.00 (excluding shipping costs)