Industry of Nature

Throughout the ages, nature has developed and optimised countless solutions to issues that also man faces daily. There is an amazing playground of smart, simple and sustainable behaviours, just waiting to be explored and learned from.

Industry of Nature describes 75 strategies that nature has developed in response to needs such as protection, strength, aerodynamics, camouflage and more. Included are existing and potential applications of these strategies in the design industry which have been illustrated with many photographs.

Furthermore, interviews with architecture studio AtelierZéroCarbone, biologist Janine M. Benyus, Professor of philosophy Catherine Larrère, designer Mathieu Lehanneur and ethical marketing consultant Hervé Naillon, highlight the ecology issues from different angles. Other features are a chapter on the history of biomimicry, a graphical timeline showing Earth’s developments, a bibliography and an extensive glossary.

The ecology issue has become unavoidable and should be considered a great opportunity to profoundly change our way of thinking and acting. Industry of Nature intends to provide creative professionals with information, inspiration and a tool for augmenting their work, expanding their imaginations and improving the world in which we live.

Features

• 75 beautiful illustrations were drawn especially for this book by Dépli Design Studio.
• Five specialists shed more light on the subject: AtelierZéroCarbone, Janine Benyus, Catherine Larrère, Mathieu Lehanneur and Hervé Naillon.
• Over 80 photographs and descriptions of designs show successful applications of techniques derived from nature.
• References on every page link to relevant illustrations, photographs and articles on other pages in the book.
• The extensive glossary and bibliography facilitate further research.

Publication Details

• Released December 2011
• Frame Publishers
• Directed by Élodie Ternaux, matériO
• Graphic design by Général Design/ MAJi
• English
• 288 pages / full colour / hardcover with dust jacket
• 224 x 284 mm
• ISBN 978-90-77174-48-7
• €49.90 (excluding shipping costs)

Reviews

• ‘Industry of Nature weaves together an impressive kaleidoscope of interviews, graphics, and timelines, as well as a glossary of the most pragmatic tools for conservation presented in this book.’ - ForeWordReview
• ‘A beautiful picture book, scientific yet understandable.’ - Architektur & Wohnen
• ‘I respect the passionate way in which the interviewed people strive for the best for both man and nature.’ - Dutch architecture blog Aureon