MOMENT: Redefining the Brand Experience


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A selection of projects by Tokyo-based firm MOMENT brings to light the constructive design strategies employed in redefining brand experiences.

Run by Hisaaki Hirawata and Tomohiro Watabe, MOMENT creates rich and sleek commercial environments for a wide spectrum of celebrated clients. Their work ranges from store designs for high-end fashion brands to temporary retail spaces, cafes, restaurants, and ambient plans for department stores.

This book highlights the studio’s versatile and skillful visual approach, detail-oriented spatial branding and alluring lighting design for interiors that are both functionally and emotionally driven. Illustrated by a large selection of beautiful photography, project features are accompanied by informative texts that delve into the design concepts, as well as the studio’s tactics to help clients succeed by redefining brand experiences.

•Readers gain an in-depth look at the retail design processes of the Tokyo-based design firm MOMENT.
•Informative texts accompany each project’s feature, delving into design concept, as well as the studio’s strategic approach in a ferociously competitive industry.
•Work for clients such as Issey Miyake, Loft and Estnation is illustrated by a large selection of beautiful and detailed project photography.

About the authors
Hisaaki Hirawata and Tomohiro Watabe are the co-founders of design firm MOMENT, where they devote themselves to developing uplifting designs for everyday life with a firm belief on the importance of redefining the borders of the discipline.

Released: December 2019
Written by
Hisaaki Hirawata, Tomohiro Watabe and Masaaki Takahashi
Graphic Design by Hisaaki Hirawata and Tomohiro Watabe
225 x 297 mm
256 page / full colour / hardcover
ISBN 978-94-92311-44-3

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